Wedding Disruption 2020

Pamella

COVID-19 Communication

You’ve read a lot of these I know, but with the current climate so uncertain and changing daily we wanted to share our advice, and an update about how to best tackle this difficult situation when planning the most memorable and important day of your lives together.

We have always believed in the power of love: In creating joy, in bringing people together. Our weddings are designed to enrich your hearts and minds, celebrating one of life’s truly magical moments. With coronavirus (COVID-19) declared a global pandemic, we are helping our clients, their guests, suppliers and the wider industry to manage the uncertainty, the worry – both emotionally and financially. Like you, we are making daily decisions as to how we can keep our couples, clients, and partners safe and healthy. Our commitment is to adhere to the W.H.O advice, and protocols advised by the government. The well-being of you, our clients and your safety is paramount, and we want to reassure you that health and safety is our absolute priority. We have introduced a number of measures to help prevent the spread of the virus, and for now these include holding virtual meetings where ever possible, and updating you via email and phone. In this extremely fast- moving situation we are following developments so we can adapt where necessary.

Staying Informed and Healthy: First and foremost, we care about everyone’s safety, and are closely monitoring the situation and guidance from the government website, and the World Health Organisation (WHO). Because the situation and policies are changing daily, we encourage everyone to stay informed and follow the recommendations of your local health authorities, but please always remember we are here for you and will happily give our best advice.

Still the best advice

Staying safe: No matter what your plans are, it’s worth repeating when you are advising your guests or team that the WHO’s advice for protecting yourself and others is still: Wash your hands frequently with soap and/or alcohol-based sanitisers; avoid touching your eyes, nose, and mouth; cover your mouth or nose when you sneeze or cough; and maintain distance between yourself and anyone who is coughing or sneezing. Of course, if you have a fever, cough, or difficulty breathing yourself, seek medical attention.

Helping Our Clients: Postponing all our 2020 weddings has been heartbreaking, and we have been overwhelmed with the support in the industry as we have all worked together to ensure we have provided all our clients with the support they needed, and found solutions in all cases. Our focus will now be on helping couples and suppliers with the possibility of things changing at short notice. We will support everyone as new regulations and legal requirements are introduced that will need to be adhered to. Next year will be the year of epic celebrations, with wedding fever welcomed.Together we will find solutions and work arounds, allowing you to plan and make the necessary decisions more confidently.

Postponing your date; If you haven’t already and you are considering rearranging your date speak to your venue and discuss a number of future dates, these may include weekdays and Sundays. Flexibility will offer you the most choice and maybe secure all or most of your original wedding team. We are delighted that to date all our suppliers are offering flexibility in terms of postponement and fees. We suggest that before you confirm a new date with your venue and registrar or church, check availability with your wedding team, and should your suppliers not be available what their policy is. This is your special day and the industry as a whole never forget that the success of your wedding day is built on trusted relationships and exceptional service, they really are being as understanding as they can be, whilst managing their own concerns and financial worries. We recognise that these are uncertain times, and that not everyone has insurance, or can claim but please know we are here to support you in anyway we can. Get in touch, don’t hesitate to reach out and ask us anything! Advice is free, and so is support. We will do what we can to help, it’s what we do with so much love. Take care and happy planning Pamella xxx

My Wedding Business

At Pamella Dunn Events we like to make dreams come true. Not in a clichéd fairytale way but in a way where we take your desired vision and make it a reality. With a touch of glamour, of course. Although, there is always a happy ever after for our brides, grooms and other clients too.

We tend to talk about dreams coming true a lot in the wedding industry, in reference to the wedding day itself – when everything comes together to produce a fabulous result that kick-starts your long-term future. However, there’s another side to the industry where exactly the same thing happens… Business.

The My Wedding Business Course is perfect for anyone who has ever dreamed of working with weddings. It’s a business training day packed full of inspirational advice that helps bring everything you need together for a successful business, coaches you in order that you produce fabulous results for your clients, and kickstarts your long-term future as a budding entrepreneur. Alongside like-minded go-getters you will learn everything it takes to succeed in the glamorous world of ‘I do’s’.

Wedding planners, cake designers, wedding stationery businesses, florists, singers, luxury wedding venues, and wedding decor companies are just some of the industry leaders to have attended the My Wedding Business courses, seminars, workshops and retreats. We’ve travelled and hosted a luxury retreat in the inspiring design capital of Amsterdam, [where you can find one of our European offices,] shot incredible shoots in Lavender fields in the Cotswolds, and delivered an expert, interactive retreat sponsored by YSL at our favourite boutique wedding venue; Woodlands.

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The My Wedding Business Course is perfect for anyone who has ever dreamed of working with weddings. It’s a business training day packed full of inspirational advice that helps bring everything you need together for a successful business, coaches you in order that you produce fabulous results for your clients, and kickstarts your long-term future as a budding entrepreneur. Alongside like-minded go-getters you will learn everything it takes to succeed in the glamorous world of ‘I do’s’.

Wedding planners, cake designers, wedding stationery businesses, florists, singers, makeup artists, luxury wedding venues and wedding decor companies are just some of the industry leaders to have attended the My Wedding Business courses, seminars, workshops and retreats. We’ve travelled and hosted a luxury retreat in the inspiring design capital of Amsterdam, [where you can find one of our European offices,] shot incredible shoots in Lavender fields in the Cotswolds, and delivered an expert, interactive retreat sponsored by YSL at our favourite boutique wedding venue; Woodlands.

The course or exclusive private 1:1’s are an absolute must for anyone who has dreamed of owning a wedding business, those who already run a business but want to branch out into the world of weddings, and anyone who wants to up their wedding-game and aim for a whole new target market. Maybe you’re recently married and fell in love with a certain aspect of your wedding day that you’d now like to pursue as a career. Nothing great ever came from staying in our comfort zone so now’s the time to step out and strive for what you want. Run by the highly-acclaimed, award-winning wedding planner Pamella Dunn, you will leave the course with everything you need to hit the ground running.

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With a track-record in running an incredibly successful luxury wedding business and a background in coaching, Pamella knows just what it takes to make your business stand out as a market leader. The course covers everything you need to know from social media to styled photoshoots and you can also leave with a professional headshot to put straight on your website. [Contact us to enquire about the photo sessions and branding workshop.] Pamella’s little black book of the hottest wedding industry contacts means she’s extremely well-placed to suggest connections and help you network your way to the top of your game.

Former course attendees have gone on to successfully launch their businesses, connect and collaborate with similar businesses to produce applaudable results, and comfortably find their right target market to work with. Now it’s your turn… Whether you’ve got an idea for a business and want to make it happen, or you want to take your existing services to the next level then the My Wedding Business Course is exactly what you need. With the next course taking place in Leeds there is no time to waste. Book your place on the course today and start making those dreams come true.

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We love hearing from you …..

Images credits :

Amanda from Cream Photography

Soniya from Soniya Zeb Photography

My Wedding Business Course: The London Edition

The world of weddings at PD HQ has always been a sparkly one, but when Charlotte Spain of highly commended blog Redamancy came in to our world a little over a year ago it got a whole lot sparklier. There has been a liberal sprinkling of luxe shimmer, a twinkling glow of sass and style that lights up our world. We love her and here she shares the inside story of the My Wedding Business Course at the BLoved Hive.

Redamancy Blogger Charlotte Spain

Hey ….

I’m here to share some truths about the business training and a little behind the scenes goss on the my Wedding Business Course.

B.LOVED.HIVE

Having been an instant success since its beginnings in December 2015, The My Wedding Business Course is incredibly close to celebrating its first birthday. And before we bring out the white and gold birthday cake (so on-brand for the Queen of Weddings, and founder of ‘My Wedding Business’, Pamella Dunn) and blow out the candles on a successful year of mentoring, coaching, and making dreams come true, we wanted to give you the full lowdown on My Wedding Business’ first trip to London. Undoubtedly, the first of many.

Amy Scott of Something New Wedding Planning

120 existing, and budding, wedding professionals will have attended one of these courses before the end of 2017. That’s 120 inspiring men and women who will continue to shape the face of the wedding industry from this point on. From wedding planners to florists, couture dress designers to wedding bloggers – anyone who is anyone has walked through the door of Pamella Dunn HQ and been met with the, now, iconic “Hi Darling!” and a massive hug. Pamella’s excellence in customer service and throwing a great event, has meant every single delegate has left her course with a burning desire to make their life, and their business, exactly how they want it. Because she’s just shown them how.

Your vibe attracts your tribe

And so it wouldn’t be fair to keep this beehive of success up in the North of England, where it began, when there are wedding professionals far and wide who would love a bit of brand-PD fairy dust sprinkled upon them. As well as a dusting of realism for good measure, because the great thing about Pamella is that she wants you to succeed so much that she’s not going to fob you off with glossed-over non-answers. So, September 22nd 2017 marked My Wedding Business’ first trip to London. Now, if that sounds to you like some sort of school / university field-trip then I assure you that the amount of giggles had over the course of 24 hours was very much the same. Because you cannot recreate the vibe of the original series in Yorkshire without bringing along your trusted Photographer, and friend, Amanda Wilcock from Cream Photography to take some professional headshots and make everyone roar with laughter. And a couple of us My Wedding Business Day One-ers wanted to come along for the ride too.

Networking over lunch

After much deliberation and window-shopping through venues, there was only one place that would capture all of the creativity, excitement, and inspiration that these courses bring. The B.Loved Hive, based in The Biscuit Factory at Bermondsey is a space that every Girl Boss / Femtrepeneur / whatever you like to call it, would feel like they could conquer the world from. And if there’s one thing that these courses try to instil in every delegate, it’s that. Even the colour-scheme inspires! Millennial pink captures the essence of the industry’s non-existent glass ceiling (hallelujah!) whilst complementing tones of black and grey really demonstrate the grit and determination required to get the job done.

ALEX

ALIA

AMY

HANNAH

JADE

CHARLOTTE

RANA

I have attended a few of Pamella’s courses over the last 12 months. I was there right at the very beginning when creating a mini-styled shoot was on the agenda, and I’ve since delivered blogging workshops after my win at The Blog Awards in April this year. But, you could just tell that the group of beauties that walked through the door of The Hive last Friday morning meant business and were here to learn. All currently studying with The UK Academy of Wedding and Event Planning, and all aspiring Wedding Planners themselves, it was clear to see that each and every one of them had something so valuable to bring to the industry.

Fizz & Bloom business branding

Alex, of Fizz and Bloom, already has the whole style, customer service, and luxury living thing down to a tee having run her own Beauty Salon since 2009. And it was whilst beautifying the ladies of Norfolk that she realised she would love to channel her creativity into producing stunning weddings under her namesake, Fizz and Bloom (pretty cool, huh?)

Jade having fun for her professional photography shoot

Jade of Jade Leung Weddings and Special Events already has style in abundance (check out her insta if you haven’t already) and yet her biggest hurdle coming onto the course was the fact that in North Wales, where she lives, Wedding Planning has not yet become commonplace. Although, seeing her passion, enthusiasm, and gorgeous attitude on the day, it’s clear as day that she will certainly find a way to become one of the big names.

Hannah Thomas

Hannah is another future superstar of the wedding industry. You can tell that she has what it takes to push through any boundaries that any of us have to face in the industry, and her desire to learn shone through the whole day. If she ends up being your wedding planner in the future then you’ve done good!

Alia wedding planner and stylist, Dubai and London

Alia hails from Lebanon and spends half her time in London and the other half in Dubai. Like all strong business women, Alia came onto the course keen to get her pricing right and perfecting her business model before going all guns blazing over in the UAE. Ladies and Gentlemen, watch this space…

Rana

Rana is extremely well travelled and has lived all over. It was obvious to see from the very start that she has the style and flair to make all of her dreams come true, with that gentle sophistication which makes for all of the best planners and stylists. Keen to seek out networking opportunities, she is ready to launch and there will be no looking back!

JADE

My Wedding business course September 2017

So now you have met the truly inspiring gang of go-getters that we all got the pleasure of meeting a week ago, and they got the pleasure of hearing Pam lead them through a whistle-stop tour of the industry. What does it cover? What doesn’t it cover! How to price your business, how to utilize social media to gain bookings, discovering your ideal client, how to network your way to the top of your game. It’s all there – a guide of how to achieve everything you could want along with coffee (I’d turn up to any event for that alone most of the time), lunch, and the invaluable opportunity to meet people who are just like you.

Sharing stories ..

This time, in addition, we had the genuine pleasure to hear from Louise Beukes who founded not only The Hive, but the infamous B.Loved Blog which shows no sign of slowing down anytime soon. In fact, Louise is more in-demand than ever! Having recently launched her own courses, styling shoots for big-name brands, and running her popular Facebook Group ‘Meet, Learn, Thrive With The Hive’. She spoke to the delegates about her own story – where she started, how she made it work, and the legacy that she has now built with her own two hands (and a dose of that signature style).

Blogging workshop

That was just the morning! And the afternoon passed with similar gusto – a blogging workshop delivered by myself, and headshots and product shots taken by the fabulous Amanda. There was just enough time for us all to flick through the incredible collection of magazines displayed around The Hive, and get to know each other and our stories a little bit more, before we realised the time and couldn’t believe that another My Wedding Business course had just wrapped up.

Because we can’t go anywhere without some styling magic …

And it’s with an enormous amount of pride that I am able to write this summary. Not only because I can look back and see how far my own business has come since I attended that very first course back in December ‘16 – and the enviable opportunities that have come my way because of the advice that I gratefully received from Pamella. But also because the lady right at the helm of it all has become more than a mentor; she is a friend. And seeing your friend living her dream up-and-down the country, all the while inspiring more wedding industry pros to live their own, is something you cannot help but feel in awe of.

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2018 marks the year that Pamella will accomplish everything she set out to achieve 7 years ago, when the business brilliance that is Pamella Dunn Events was born. She will host a 3 day International styling retreat in Australia for those who want to learn about creating weddings with killer effects and exquisite details from the very best. And the best part about it all? She will be inviting you along for the ride – yes, you! But until then you can still book on another My Wedding Business course and join the likes of Alex, Jade, Sarah, Alia, Rana and a whole host of other graduates who now have all the tools they need to go hell for leather with their businesses.

Pamella, thanks for having me! Until next time folks…

How To Get Into The World Of Weddings With Pamella Dunn

When you’re interviewed by the gorgeous talent that is the Wedding Enthusiast Ellie Kime ……

Ellie Kime

We know, we know, it’s the last day of August. We get it, we just don’t like it – so instead, we’ve made it indulgent cream and luxe sparkles with a Q&A from the amazing Pamella Dunn.

International Award Winning Luxury Wedding Planner and Stylist Transforming Venues With Killer Effects And Exquisite Details

Pamella is the Fairy Godmother of weddings, having been planning countless glamorous events over the years, keeping her trademark look locked down whilst constantly predicting upcoming wedding trends, evolving her style and working her magic on the most sublime venues across the country. As well, Pam has always been keeping her doors open to advise, nurture and support upcoming businesses in the industry. Even if you haven’t hired Pamella Dunn Weddings (or if you haven’t been able to – she’s super in demand!), there’s a very high chance that your wedding has been in some way inspired, influenced or affected by Pamella.

Image credit: Soniya Zeb at Rudding Park

All of this has culminated in a SUPER exciting opportunity, coming this November – a 5-day intensive masterclass run by Pamella Dunn teaching you everything you need to know (and so, so much more) about the wedding industry. EEEEEEEEP! How incredible does that sound?! It’s five days crammed with insider info on how to grow your successful wedding business, with tips on bossing social media, branding, and making effective first impressions, as well as hands-on guidance in positioning, floral design and venue styling. On top of that, there’s an on-location shoot day included, and a make-up masterclass. Every single aspect of the full week course has been handpicked to maximise the potential of your wedding business, and help it unlock goals that never even seemed a possibility before. As well as taking away all of this new-found genius, you’ll also be able to get the answers to any burning questions you may have in a completely safe and supportive environment, AND professional images for your portfolio and business. You will also leave with new friends, an award winning mentor, a clear idea of how to develop your business and lifetime membership to the private members club My Wedding Business Club. Ok, we’re finally done – I mean, come on guys, we’ve only got five days!

My Wedding Business Intensive Masterclass

To find out more about this insane opportunity, we sat down with the queen that is Pamella Dunn to get behind the name and squeeze some more details about the exclusive event:

You’ve spent so many years as an incredible wedding planner & stylist and are THE name in the industry – how come you’ve also turned to business mentoring?

My background in the corporate world involved business development, recruitment and training of hundreds of small business owners. I coached and mentored them, training in areas they may not have had experience of before, such as social media and marketing, customer service and finance. My role also involved conferencing and events and I was able to draw on this to support businesses in the wedding industry. It’s where my passion lies in helping others be the best they possible can be and raising the bar promoting excellence within the wedding industry. To be able to bring together my skill set and my passion has been a dream come true, and I really feel that I’ve found the role I’ve been searching for throughout my varied career.

What’s more rewarding – planning a wedding or watching brand ambassadors go on and do amazing things?

Well, I really love weddings. They are all so very different, meaning I’m never bored, and meaning each one involves my personal investment. I genuinely could not be happier when I see the months of planning finally come together for the client, and their reaction!. But I also adore the mentoring; the growth of the brand ambassadors is an on going relationship of support that gives me so much joy and makes me immeasurably proud of the brands as they continue to grow and dominate the industry.

Can you tell us a little more about the bits included?

The masterclass brings together really exciting practical training in styling, florals as well as on location for a shoot which will be published and everyone will be credited and delegates will receive the professional images. There will be education workshops covering social media, marketing, and advertising, as well as guest appearances from industry experts. The week will be exciting and full of surprises, culminating in a makeup masterclass and fabulous lunch.

What about the masterclass are you most excited about? 

The makeup masterclass I think. Under the guidance of the highly sought after artist Aimee Akbar, it’s an opportunity for us all to learn techniques we can use ourselves as well as what is involved in wedding day makeup – which is useful for all involved in the industry whether it be for big days, shoots or editorials! Having said that, the flower and design seminar will be world-class too, so I’m torn between the two…ask me tomorrow and it’ll probably change!

What do you think is the single most important thing for those starting out in the industry?

 

Vision.

Definitely a dream vision of the most incredible business and brand they would like to create. It will keep them focused as the business begins to grow and the time to continue planning and developing becomes more and more limited. Competitors and challenges will distract along the way but with a clear vision and end goal you remember why you started and push through in pursuit of that long term dream.

With that in mind, what else is in your vision? What else have you got in the pipeline for stage 2 of world wedding domination?

It’s funny that you should say world domination, actually, because my long held dream and my vision when I began the courses was to take the fabulous masterclasses across the globe. I absolutely love to travel and an adventure that involves meeting and mentoring gorgeous wedding and style conscious friends around the world is planned for 2018. With the first incredible event planned for Sydney we are ridiculously excited and busy behind the scenes planning the schedule for new year and beyond. They know a thing or ten about weddings, the Aussies, and I can’t wait to soak up the wedding feels over there and also spread some of mine!

Who’s this course ideally aimed at?

The course is aimed at style conscious, sassy business owners and interior lovers looking to take it to the next level. Whether that next level is a business launch, to create impact and develop your already successful business, or taking the plunge on a vocational personal investment to realise your life-long dreams, everyone will benefit. Other than that, the only requisites are people who are looking to enjoy a fun and informative week where they will take away new skills, professional images, and a network of supportive like minded friends.

If you’d like any more details about the Intensive Masterclass, view the event here or get in touch with the lovely Pamella Dunn. We can’t wait to see what magic you make with her!

Thank you to Ellie for taking the time out to interview me, and thank you for this recent comment on your Facebook page.

“One of the best, most door-opening things I’ve ever done was apply to be one of Pamella Dunn Weddings‘s interns. Her tutelage, inspiration, and constant support (and the giggles!) have got me where I am today, and I’m so lucky to have such an incredible lady as a boss, friend, and mentor. Which is why I was SO happy to interview her for the And so to Wed blog, chatting about her uber exciting new venture – the My Wedding Business 5 day Intensive Masterclass for people just like me! Eeeeeeep!”

My Wedding Business Training

My Wedding Business Training

At Pamella Dunn Events we like to make dreams come true. Not in a clichéd fairytale way but in a way where we take your desired vision and make it a reality. With a touch of glamour, of course. Although, there is always a happy ever after for our brides, grooms and other clients too.

Delegate Laura enjoying the photography workshop as Cream Photography work their magic ensuring everyone is comfortable in front of the camera

We tend to talk about dreams coming true a lot in the wedding industry, in reference to the wedding day itself – when everything comes together to produce a fabulous result that kick-starts your long-term future. However, there’s another side to the industry where exactly the same thing happens… Business.

A Specialist Workshop with Marquee Experts Village Farm Marquees

The My Wedding Business Course is perfect for anyone who has ever dreamed of working with weddings. It’s a day packed full of inspirational advice that helps bring everything you need together for a successful business, coaches you in order that you produce fabulous results for your clients, and kickstarts your long-term future as a budding entrepreneur. Alongside like-minded go-getters you will learn everything it takes to succeed in the glamorous world of ‘I do’s’.

Personal branding images and head shots are included on the one day course, here are Susanne from Beamsley Blooms business cards and marketing material

The course is an absolute must for anyone who has dreamed of owning a wedding business, those who already run a business but want to branch out into the world of weddings, and anyone who wants to up their wedding-game and aim for a whole new target market. Maybe you’re recently married and fell in love with a certain aspect of your wedding day that you’d now like to pursue as a career. Nothing great ever came from staying in our comfort zone so now’s the time to step out and strive for what you want. Run by the highly-acclaimed, award-winning wedding planner Pamella Dunn, you will leave the course with everything you need to hit the ground running, including a luxury gift bag full of exciting goodies.

Professional branding images are included for each delegate

With a track-record in running an incredibly successful luxury wedding business and a background in coaching, Pamella knows just what it takes to make your business stand out as a market leader. The course covers everything you need to know from social media to styled photoshoots and you’ll also leave with a professional headshot to put straight on your website. Pamella’s little black book of the hottest wedding industry contacts means she’s extremely well-placed to suggest connections and help you network your way to the top of your game.

Bridebook UK Award Winning Wedding Planner 2017 Pamella

Former course attendees have gone on to successfully launch their businesses, connect and collaborate with similar businesses to produce applaudable results, and comfortably find their right target market to work with. Now it’s your turn… Whether you’ve got an idea for a business and want to make it happen, or you want to take your existing services to the next level then the My Wedding Business Course is exactly what you need. With the next course taking place in Leeds on August 30th, followed by our London date on Friday September 22nd at the B.Loved Hive there is no time to waste. Book your place on the course today and start making those dreams come true.

A date for your diary August 30th 2017 My Wedding Business Course

Huge thanks to Charlotte Spain of Redamancy for this fabulous guest blog, I’m looking forward to meeting everyone. Also for those that missed our Instagram post we are excited to have opened up applications for this years internships. If you’d like apply, and we’d love you to, email over your CV and covering letter to pam@pamelladunn.co.uk we love hearing from you.

Best wishes

Pam x

Luxury Retreat Preview Woodlands Boutique Hotel Leeds

Our eagerly awaited preview to the International luxury retreats was last Sunday, it was a truly fabulous day and here Charlotte from award winning blog Redamancy shares all the fabulous details ….

A Champagne Reception – the perfect way to start a sunshiny Sunday

What do the words ‘luxury’ and ‘styling’ have in common? It’s a pretty straightforward answer; Pamella Dunn. Pam, or Pami to friends (which I am so lucky to be able to call her), has been stirring up styling sensations in the wedding industry for the last 7 years. I first met Pamella when I was given the enviable title of intern and brand ambassador, along with 6 other fabulous ladies, back in June 2016 and getting to know her and her business has been an absolute delight. The number one thing I have learnt? If Pam asks you to go on an adventure, you don’t even hesitate. It will be the best ride of your life.

Tall tropical floral designs made conversation easy across the banquet table

Ever since I first met Pam I knew that one of her dreams was to take off around the world, inspiring little wedding wannabes (and I use that in the nicest sense of the world, as I too was a wedding wannabe) with her sparkling style and creative coaching methods. I love it when people hustle for their dream above and beyond anything else, and so when Pam mentioned to me that she was putting on a Preview of the Luxury Styling Retreat in Leeds before it headed to SYDNEY (!!!) I was practically happy dancing around my kitchen. Actually, I was literally happy dancing around my kitchen. Would I like to assist in planning it? Boy, would I!

Place setting details were carefully considered

Cue excited emails passed back and forth between myself, Pam, and all-round wunderkind Ellie Kime, a brainstorming session, a very delightful meeting in Filmore and Union (still dreaming about that Pistachio Rose Latte) and lots of instagram promotion. Sunday 14th of May had certainly seemed like a long way off when we were planning it but as with all majorly exciting things it soon came around quickly!

Sponsors were featured on arrival surrounded by this showstopping organic balloon arch

The night before the event I couldn’t sleep. I know this sounds like a terribly clichéd thing to say but it’s true. Not even the thought of setting my alarm for 5:45am could dampen my spirits (I’m more of a 8:45 girl myself). The next morning at 6:37 – I’m always 7 minutes behind schedule, potential future clients look away now – I was in my car, downing coffee in world-record time, and hot-footing it along the motorway.

The gorgeous YSL consultants Steph and steph from Harvey Nichols leeds

I arrived at the beautiful Woodlands Hotel to find Pam doing what Pam does best – styling up a storm. It was a golden botanical haven, and the marquee styled to the nines really felt like a place where plans would be made and goals would be set. Exactly the type of place you want to be if you’ve got a hunger and passion for all things wedding biz. I immediately set to work helping recreate Pam’s vision, and as more of the LSRT (Luxury Styling Retreat Team) arrived it began to sink in that this was really happening.

Chloe and Javie catching up at the drinks reception

This event was all about style, so I’m going to have to go into lots of adoring detail and descriptions and you’re just going to have to bear with me! Gold sequin tablecloths bathed the banqueting table running down one length of the room, lined with chivari chairs standing proudly dressed in their sashes. Golden glass charger plates, luxe golden cutlery and gold-rimmed goblets from Whitehouse crockery delivered opulence at its very best. Leafy green tropical table centrepieces stood high on golden plinths and candles filled every available gap. Palms reinforced the botanical look and balloons from Swoon Balloons provided some luxury fun. Pam’s favourite detail from the event was the stunning name plaque hoops she’d had designed to sit above each keynote speaker’s chair and I have to say it was an inspired idea which really added something a little bit special. Sofas created a chill-out area (3 course fine-dining experiences can be tiring, you know) and the table lined with gift bags just made me want to squeal.

Tropical gold tablescape styling

By 10:00am setup was pretty much complete, which gave us half an hour before the guests were due to arrive. It was just enough time to revel in what Pam had created and take in the incredible atmosphere, which stayed with everyone for the rest of the day. During this time I met Kylie, the CEO of the Wedding Academy – with whom I completed my Advanced Diploma in Planning and Design – and Brand Manager for the Academy, Martha. After chatting with them for just 10 minutes I already felt totally inspired, so how the heck was I going to feel after the inspirational speeches?!

Kylie with wedding academy students past and present

There was no time to dwell on that though as I shot off to the conservatory to be on hand to greet guests when they arrived. Champagne, anyone? This little welcome soiree was made even better by Liz Keeting doing her thing, performing some of the top wedding songs to ever exist. L is for the way you look at me… O is for… “Omg that balloon arch looks incredible!” I said in my inside voice, because I did not want to drown out Liz’s beautiful voice for a single second. Claire from Swoon Balloons had created an amazing display of white and gold balloons that really set the tone for the day as soon as guests arrived. My favourite detail? The printed banner displaying all of the suppliers involved in the event, from the lovely Zoe at The Golden Letter who designed the most stunning stationery suite ever, to YSL who sponsored the gift bags. Yes, you read that correctly – Yves. Saint. Laurent. There were also these super gorge quotation cards on the welcome table, inscribed with motivational sayings to get everyone in the mood. “Work until you no longer have to introduce yourself” is my favourite quote of all time and I’m very happy to say it made the cut.

The amazing voice of Liz Keeting

After guests had enjoyed a little bit of bubbly in the sunshine, we all headed inside to commence the day. Liz, who was also acting as super-glam MC, had a special announcement for our guests. Hidden under 5 chairs were golden tickets that awarded the lucky recipient a free consultation with the lovely ladies from YSL in Harvey Nichols in Leeds, as well as a £50 voucher for a beauty makeover. What a prize, is what I thought when Pam told me, which was definitely echoed by the girls in the audience who threw themselves on the floor to check under chairs!

Helen Davies Curator at Sarah Beeny’s Rise Hall

Bums firmly back on seats, it was time for the speakers. First up, Helen Davies of Rise Hall. It sounds like an incredibly fancy title, and this lady deserves every single bit of it. ‘H’ is for Helen, but it’s also for Hustle and she has this in abundance. Helen started her own wedding planning company, The Wedding Concierge, 5 years ago. Within 12 months, Helen had been approached by Sarah Beeny (yes, the very one) who asked her to take over the wedding side of things at Rise Hall, which up until this point had been pretty poor, and turn it into a wedding venue of dreams. Helen was unsure at first, as anyone would be, but six days later she moved into Rise Hall with just a computer and a suitcase. What she has accomplished is quite frankly astonishing, or it would be if it wasn’t the result of sheer graft and determination. Because that’s the real reason Rise Hall is now a top wedding venue and hotel, hosting around 40 weddings a year – Helen quite simply worked her arse off. Her talk provided inspiration in bucket-loads and you could tell there was a buzz amongst the guests once she’d finished.

Keynote speakers Helen Davies and Anita Massarella

Next up, couture dress designer Anita Massarella. Now, let me tell you, this woman has a wicked sense of humour! – she had us all in absolute stitches! She’s a fantastic speaker and storyteller, and you want her to keep reeling off amazing anecdotes all day! She happened to mention that she had designed a wardrobe for Margaret Thatcher and I swear every single jaw in the audience dropped. Imagine being able to say that?! Anita also brought along some of her stunning dresses, and it’s not hard for one second to see why people pay the prices they do for Anita’s designs. To put it simply – they are bloody gorgeous! Anita is one of the most focussed and driven people you could hope to meet, and I’m very glad I got the chance.

Haute Couture designer Anita Massarella

Kylie Carlson, Director and Founder of The Wedding Academy rounded up the inspirational talks. I was really intrigued to hear Kylie speak because I’d already heard what a charismatic and engaging speaker she is, and she did not disappoint. I even lent over to Pam during Kylie’s talk to comment on what a ‘ball-buster’ she is, because when Kylie sets her mind to something – she achieves it. She doesn’t let anything stand in her way, and if there is an obstacle of some sort then she quickly susses out the most efficient way around it and achieves her goal. Which is why it’s not hard to see why The Wedding Academy has received the international acclaim it has. With Kylie at the helm how could it have achieved anything less?

Academy CEO Kylie Carlson with academy students past and present

That rounded up the morning’s events, and as the guests seated themselves at the table for lunch, the suppliers quickly headed off to the bar for a well-deserved glass of vino and a bit of a chin-wag. You just can’t beat it on a summer’s day! I did ask the guests how they enjoyed their food though, and I was met with lots of faces that resembled the heart-eyed emoji. However, with this being an industry event, it’s safe to say that this bunch of lovelies enjoyed the networking opportunity just as much as the food!

Woman in business doing what they do best – networking with a glass of champagne in hand

The afternoon kicked back off with a floral styling demonstration, from florist support on the event – Jade from Flowers By Jade. I think the guests were a bit disbelieving when it was explained to them that Jade was going to demonstrate how they could recreate a very similar centrepiece to those on display, at home, however her easy way of explaining things made us all realise that it’s actually possible. That’s the great thing about Jade; she’s down-to-earth, she’s bubbly and she’s very approachable. I find flowers quite daunting, because there are so many different types and I can never remember their names let alone their appropriate seasons. But Jade put us all at ease with her demonstration, and then it was time for everyone to try out these tips and tricks by styling their own greenery display in a gorgeous white vase. Bonus – they got to take it home too. And there were some absolutely fabulous creations!

Tall centrepiece tropical florals

Once everyone had arranged their own floral display, and after a very inspirational note to end on from the woman herself – Pam, it was time for mojitos and a dessert table selection to wind down the afternoon. One way to move 24 women into another room fast is to mention ‘cocktails and cake’, just FYI. It was so lovely to see everyone chatting to the people who they’d met during the day, swapping Instagram handles and friending each other on Facebook, especially as many of them had turned up alone without knowing anyone else.

Fabulous wedding industry professionals, L-R Ella, Katie, Louise and Laura.

I couldn’t believe how fast the day had flown by when everyone started coming to say thank you and goodbye, laden with the luxury goody bags stuffed full of treats. I met some truly wonderful people who I know I will stay in touch with, and it was definitely a sentiment that I could see a lot of people shared. There was such a positive tingle in the air come 4:00pm that day. It’s like when you’re little and you go to a children’s party – you’ve had the best time playing with all of your friends and you’re so chock-full of sugar that you genuinely feel that life is better than it ever has been, and you can’t wait for tomorrow. That’s the feeling that the Luxury Stylist Retreat gave me. And with a conclusion like that, you can’t possibly tell me that you don’t want to come to Sydney and do it with us all over again? I’ll see you down under. G’day Mate.

A fabulous day and a wonderful article, thank you Charlotte. I’ll finish with the highlights from the day by hugely talented photographer Soniya Zeb, including the super stylish gold foil stationery suite from The Golden Letter, gold chargers, tableware and glassware from luxury event hire company Whitehouse Crockery, all styled to perfection by Rebecca from Pop Up Weddings and Charlotte of course from Redamancy. 

Soon to follow, a fabulous film from Ash at To Have And To Hold Films

A very warm welcome for all the guests at the champagne drinks reception

Sunday sunshine networking

Luxe tableware place setting, with luxury gold foil stationery and gold glass chargers

Candle lit details on the mirrored gold tablescape

Keynote speakers Kylie Carlson, Helen Davies, and Anita Massarella

Bride to be and her gorgeous Mum

Luxury Retreat guests L-R Chloe, Javie and Dee

Exquisite gowns from Anita Massarella

There was a wonderful buzz in the room as speakers shared inspirational stories

Lucky winners of the 5 golden tickets

Mini bouquets and vases for the afternoons guest Style Challenge

Banquet tablescape and chiffon drop chair sashes

Hello Love rose gold balloons decorate the marquee wall

hello – love balloons from Swoon Balloons

 

Luxury chiffon drop and diamante tie chair detail

Thank you gifts for the wonderful support team

Pamella Dunn finishing the final styling

Pamella Dunn Luxury Wedding Planner, wedding business trainer and mentor

 

All props available to hire from My Wedding Hire email pam@pamelladunn.co.uk or call 07900 216132

 

Luxury Wedding Retreat Preview

If you are planning your wedding, in the industry, a lover of fashion, style and celebrating opportunity and have not yet heard about the Luxury Wedding Retreat Preview event happening in Leeds on Sunday May 14th 2017 you are going to be just a little bit excited to learn ……. The event is an introduction to three day retreats and styling sessions planned in exotic locations around the globe. To share this one day event with you is a dream come true. It’s a luxury day that delights the senses in every way, and with Yves Saint Laurent sponsoring the event and provided luxury gift bags I’m ridiculously excited about everything we have planned for you.

YSL Harvey Nichols Leeds will be sharing with you fabulous makeup and beauty advice on the day

The Luxury Retreat Preview launches at Woodlands Boutique Hotel Leeds on Sunday May 14th 2017 opening with a sparkling champagne reception. The day is proudly sponsored by Yves Saint Laurent and with an itinerary of keynote speakers, couture fashion, a fabulous flower style challenge, cocktails and fine dining, it is an exclusive date for every fashionistas diary. Curious? Let me introduce you to a fabulous line up of keynote speakers; Anita Massarella, Kylie Carlson and Helen Davies.

Leeds couture designer Anita Massarella

Kylie Carlson CEO at The Academy Of Wedding And Event Planning

Helen Davies curator of Exclusive use wedding venue Rise Hall

Proudly sponsored by Yves saint Laurent and luxury London stationer The Golden Letter a ticket will get you behind the scenes access to the hottest UK Sunday soiree before the retreats go international. Join us at this exclusive retreat and discover the art of couture fashion and beauty advice, experience unforgettable flowers and hear how looking after yourself and living the dream go hand in hand.

YSL

Reserve your seat today for just £99 plus booking fee here and look out for your invitation coming in the post, there will be 5 lucky winners receiving VIP golden tickets who will take home fabulous prizes on the day.

You can enjoy relaxing after the event and experience the hotel facilities with accommodation available to book online from an amazing £69 per room per night B&B.