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My Wedding Business Course: The London Edition

The world of weddings at PD HQ has always been a sparkly one, but when Charlotte Spain of highly commended blog Redamancy came in to our world a little over a year ago it got a whole lot sparklier. There has been a liberal sprinkling of luxe shimmer, a twinkling glow of sass and style that lights up our world. We love her and here she shares the inside story of the My Wedding Business Course at the BLoved Hive.

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Redamancy Blogger Charlotte Spain

Hey ….

I’m here to share some truths about the business training and a little behind the scenes goss on the my Wedding Business Course.

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B.LOVED.HIVE

Having been an instant success since its beginnings in December 2015, The My Wedding Business Course is incredibly close to celebrating its first birthday. And before we bring out the white and gold birthday cake (so on-brand for the Queen of Weddings, and founder of ‘My Wedding Business’, Pamella Dunn) and blow out the candles on a successful year of mentoring, coaching, and making dreams come true, we wanted to give you the full lowdown on My Wedding Business’ first trip to London. Undoubtedly, the first of many.

120 existing, and budding, wedding professionals will have attended one of these courses before the end of 2017. That’s 120 inspiring men and women who will continue to shape the face of the wedding industry from this point on. From wedding planners to florists, couture dress designers to wedding bloggers – anyone who is anyone has walked through the door of Pamella Dunn HQ and been met with the, now, iconic “Hi Darling!” and a massive hug. Pamella’s excellence in customer service and throwing a great event, has meant every single delegate has left her course with a burning desire to make their life, and their business, exactly how they want it. Because she’s just shown them how.

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Your vibe attracts your tribe

And so it wouldn’t be fair to keep this beehive of success up in the North of England, where it began, when there are wedding professionals far and wide who would love a bit of brand-PD fairy dust sprinkled upon them. As well as a dusting of realism for good measure, because the great thing about Pamella is that she wants you to succeed so much that she’s not going to fob you off with glossed-over non-answers. So, September 22nd 2017 marked My Wedding Business’ first trip to London. Now, if that sounds to you like some sort of school / university field-trip then I assure you that the amount of giggles had over the course of 24 hours was very much the same. Because you cannot recreate the vibe of the original series in Yorkshire without bringing along your trusted Photographer, and friend, Amanda Wilcock from Cream Photography to take some professional headshots and make everyone roar with laughter. And a couple of us My Wedding Business Day One-ers wanted to come along for the ride too.

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Networking over lunch

After much deliberation and window-shopping through venues, there was only one place that would capture all of the creativity, excitement, and inspiration that these courses bring. The B.Loved Hive, based in The Biscuit Factory at Bermondsey is a space that every Girl Boss / Femtrepeneur / whatever you like to call it, would feel like they could conquer the world from. And if there’s one thing that these courses try to instil in every delegate, it’s that. Even the colour-scheme inspires! Millennial pink captures the essence of the industry’s non-existent glass ceiling (hallelujah!) whilst complementing tones of black and grey really demonstrate the grit and determination required to get the job done.

I have attended a few of Pamella’s courses over the last 12 months. I was there right at the very beginning when creating a mini-styled shoot was on the agenda, and I’ve since delivered blogging workshops after my win at The Blog Awards in April this year. But, you could just tell that the group of beauties that walked through the door of The Hive last Friday morning meant business and were here to learn. All currently studying with The UK Academy of Wedding and Event Planning, and all aspiring Wedding Planners themselves, it was clear to see that each and every one of them had something so valuable to bring to the industry.

Alex, of Fizz and Bloom, already has the whole style, customer service, and luxury living thing down to a tee having run her own Beauty Salon since 2009. And it was whilst beautifying the ladies of Norfolk that she realised she would love to channel her creativity into producing stunning weddings under her namesake, Fizz and Bloom (pretty cool, huh?)

Jade of Jade Leung Weddings and Special Events already has style in abundance (check out her insta if you haven’t already) and yet her biggest hurdle coming onto the course was the fact that in North Wales, where she lives, Wedding Planning has not yet become commonplace. Although, seeing her passion, enthusiasm, and gorgeous attitude on the day, it’s clear as day that she will certainly find a way to become one of the big names.

Hannah is another future superstar of the wedding industry. You can tell that she has what it takes to push through any boundaries that any of us have to face in the industry, and her desire to learn shone through the whole day. If she ends up being your wedding planner in the future then you’ve done good!

Alia hails from Lebanon and spends half her time in London and the other half in Dubai. Like all strong business women, Alia came onto the course keen to get her pricing right and perfecting her business model before going all guns blazing over in the UAE. Ladies and Gentlemen, watch this space…

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Rana

Rana is extremely well travelled and has lived all over. It was obvious to see from the very start that she has the style and flair to make all of her dreams come true, with that gentle sophistication which makes for all of the best planners and stylists. Keen to seek out networking opportunities, she is ready to launch and there will be no looking back!

So now you have met the truly inspiring gang of go-getters that we all got the pleasure of meeting a week ago, and they got the pleasure of hearing Pam lead them through a whistle-stop tour of the industry. What does it cover? What doesn’t it cover! How to price your business, how to utilize social media to gain bookings, discovering your ideal client, how to network your way to the top of your game. It’s all there – a guide of how to achieve everything you could want along with coffee (I’d turn up to any event for that alone most of the time), lunch, and the invaluable opportunity to meet people who are just like you.

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Sharing stories ..

This time, in addition, we had the genuine pleasure to hear from Louise Beukes who founded not only The Hive, but the infamous B.Loved Blog which shows no sign of slowing down anytime soon. In fact, Louise is more in-demand than ever! Having recently launched her own courses, styling shoots for big-name brands, and running her popular Facebook Group ‘Meet, Learn, Thrive With The Hive’. She spoke to the delegates about her own story – where she started, how she made it work, and the legacy that she has now built with her own two hands (and a dose of that signature style).

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Blogging workshop

That was just the morning! And the afternoon passed with similar gusto – a blogging workshop delivered by myself, and headshots and product shots taken by the fabulous Amanda. There was just enough time for us all to flick through the incredible collection of magazines displayed around The Hive, and get to know each other and our stories a little bit more, before we realised the time and couldn’t believe that another My Wedding Business course had just wrapped up.

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Because we can’t go anywhere without some styling magic …

And it’s with an enormous amount of pride that I am able to write this summary. Not only because I can look back and see how far my own business has come since I attended that very first course back in December ‘16 – and the enviable opportunities that have come my way because of the advice that I gratefully received from Pamella. But also because the lady right at the helm of it all has become more than a mentor; she is a friend. And seeing your friend living her dream up-and-down the country, all the while inspiring more wedding industry pros to live their own, is something you cannot help but feel in awe of.

2018 marks the year that Pamella will accomplish everything she set out to achieve 7 years ago, when the business brilliance that is Pamella Dunn Events was born. She will host a 3 day International styling retreat in Australia for those who want to learn about creating weddings with killer effects and exquisite details from the very best. And the best part about it all? She will be inviting you along for the ride – yes, you! But until then you can still book on another My Wedding Business course and join the likes of Alex, Jade, Sarah, Alia, Rana and a whole host of other graduates who now have all the tools they need to go hell for leather with their businesses.

Pamella, thanks for having me! Until next time folks…

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A Destination Wedding Tour

Portofino to Alassio

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The Italian Riviera

Throughout my career as a luxury wedding planner, it has always been my goal from the very beginning to travel, travel, and travel some more. And with the International Wedding Retreat 2018 being planned as we speak, my wanderlust has been greater than ever before. So you can imagine how happy I was when the exclusive invitation from Love Me In Liguria landed in my inbox one working day. An invitation, that was sending me, along with nine other international luxury wedding planners, to the Italian coast to experience first-hand the romance and breathtakingly beautiful vistas that couples can witness on their own wedding day. I really didn’t need asking twice!

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Incredible views

Fast forward through the exciting stages of packing, planning and pinching myself and I was on my way, ready to meet my travel companions for the next four days. Arriving in Genoa, the first destination on our agenda for the week, the port provided the picture-perfect location to meet everyone for the first time over a welcome lunch at our boutique hotel.

Sitting and soaking up the rays under an ocean of blue skies we were given a very warm welcome by the organisers of this incredible adventure: Francesca and Valentina of Love Me in Italy and the Lunargento Publishing House and wedding and event planner Simona Chiavaccini. Safe to say we were in very good company! And glancing around the table I could tell it was going to be a week full of swapping stories, discussing all-things-weddings and genuinely spending time in some very good company.

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Marco, Pamella & Daria with Portofino in the background

And with that, let me introduce you to my new friends: Simona the PR and Marketing Manager from Zankyou – an online magazine reigning large in 23 countries and the largest wedding portal worldwide. Elisabetta of Intimately Inspired Events, Rui of Rui Mota Pinto Tailor & Planner, Froonck from Froonck of Der Wedding Planner, Olivia of Love Circus, Millie from Matthew Oliver Weddings, Daria of Caramel Events Wedding, Mirjam Wedding Guru, Marco from Ihr Hochzeitsplaner und Trauredner, and Mihai of High Emotion Weddings,

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Rui, Foonck & Marco

The welcome lunch swiftly gave way into a four day blur of guided tours, meeting expert wedding suppliers, dining on Michelin-starred meals and raising champagne to toast the trip. I guess it is just the way things go when 10 international wedding planners meet 55 Ligurian Vendors in the country of love.

We were welcomed into castles and villas, palaces and restaurants and truly educated on the hospitality of this Italian paradise. Love Me In Italy excelled themselves in bringing together the area’s industry finest to firmly place Liguria on the map as a land of weddings and love. Not too much of a stretch for a region that is known and loved all over the world. And what’s not to love? Marinas, blue skies, sunshine and wine – it’s all right here.

However, even with its reputation preceding itself it was a wonderful opportunity to experience the beauty, scenery, culture and history of this enchanting region up close. Mountain view after mountain view, each one a worthy postcard picture, signed sealed and delivered with the promise of the most breathtakingly beautiful wedding one could ever hope for. Along with the fine dining, perfect wine selection, and impeccable customer service that we knew our clients would certainly be treated too as well, this trip was one we will never forget.

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Exclusive Villas

When we weren’t indulging in canapes and aperitifs, we were winding our way through the streets of Portofino and Alassio where we could marvel at the villas and private gardens which hinted at the affluent lifestyle of Liguria’s locals.

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Exquisite Gardens With Breathtaking Views

Our journey took us onto Santa Margherita Ligure and Zoagli – all offering something totally different from the last, boasting their own appeal and sentiments, but all jostling for that special place in our memories that we would fondly recall once back in the UK.

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Italy

I cannot thank Love Me In Liguria enough for their incredible welcome, hospitality and enlightening trip through the Ligurian region of Italy. I can firmly conclude that anyone lucky enough to be loved in Liguria should certainly take the chance. I am already itching to share the details with our international clients who are searching for their dream wedding location. Liguria truly is the land of the loved.

 

Until our next adventure …

Much love Pamella x

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How To Get Into The World Of Weddings With Pamella Dunn

When you’re interviewed by the gorgeous talent that is the Wedding Enthusiast Ellie Kime ……

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Ellie Kime

We know, we know, it’s the last day of August. We get it, we just don’t like it – so instead, we’ve made it indulgent cream and luxe sparkles with a Q&A from the amazing Pamella Dunn.

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International Award Winning Luxury Wedding Planner and Stylist Transforming Venues With Killer Effects And Exquisite Details

Pamella is the Fairy Godmother of weddings, having been planning countless glamorous events over the years, keeping her trademark look locked down whilst constantly predicting upcoming wedding trends, evolving her style and working her magic on the most sublime venues across the country. As well, Pam has always been keeping her doors open to advise, nurture and support upcoming businesses in the industry. Even if you haven’t hired Pamella Dunn Weddings (or if you haven’t been able to – she’s super in demand!), there’s a very high chance that your wedding has been in some way inspired, influenced or affected by Pamella.

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Image credit: Soniya Zeb at Rudding Park

All of this has culminated in a SUPER exciting opportunity, coming this November – a 5-day intensive masterclass run by Pamella Dunn teaching you everything you need to know (and so, so much more) about the wedding industry. EEEEEEEEP! How incredible does that sound?! It’s five days crammed with insider info on how to grow your successful wedding business, with tips on bossing social media, branding, and making effective first impressions, as well as hands-on guidance in positioning, floral design and venue styling. On top of that, there’s an on-location shoot day included, and a make-up masterclass. Every single aspect of the full week course has been handpicked to maximise the potential of your wedding business, and help it unlock goals that never even seemed a possibility before. As well as taking away all of this new-found genius, you’ll also be able to get the answers to any burning questions you may have in a completely safe and supportive environment, AND professional images for your portfolio and business. You will also leave with new friends, an award winning mentor, a clear idea of how to develop your business and lifetime membership to the private members club My Wedding Business Club. Ok, we’re finally done – I mean, come on guys, we’ve only got five days!

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My Wedding Business Intensive Masterclass

To find out more about this insane opportunity, we sat down with the queen that is Pamella Dunn to get behind the name and squeeze some more details about the exclusive event:

You’ve spent so many years as an incredible wedding planner & stylist and are THE name in the industry – how come you’ve also turned to business mentoring?

My background in the corporate world involved business development, recruitment and training of hundreds of small business owners. I coached and mentored them, training in areas they may not have had experience of before, such as social media and marketing, customer service and finance. My role also involved conferencing and events and I was able to draw on this to support businesses in the wedding industry. It’s where my passion lies in helping others be the best they possible can be and raising the bar promoting excellence within the wedding industry. To be able to bring together my skill set and my passion has been a dream come true, and I really feel that I’ve found the role I’ve been searching for throughout my varied career.

What’s more rewarding – planning a wedding or watching brand ambassadors go on and do amazing things?

Well, I really love weddings. They are all so very different, meaning I’m never bored, and meaning each one involves my personal investment. I genuinely could not be happier when I see the months of planning finally come together for the client, and their reaction!. But I also adore the mentoring; the growth of the brand ambassadors is an on going relationship of support that gives me so much joy and makes me immeasurably proud of the brands as they continue to grow and dominate the industry.

Can you tell us a little more about the bits included?

The masterclass brings together really exciting practical training in styling, florals as well as on location for a shoot which will be published and everyone will be credited and delegates will receive the professional images. There will be education workshops covering social media, marketing, and advertising, as well as guest appearances from industry experts. The week will be exciting and full of surprises, culminating in a makeup masterclass and fabulous lunch.

What about the masterclass are you most excited about? 

The makeup masterclass I think. Under the guidance of the highly sought after artist Aimee Akbar, it’s an opportunity for us all to learn techniques we can use ourselves as well as what is involved in wedding day makeup – which is useful for all involved in the industry whether it be for big days, shoots or editorials! Having said that, the flower and design seminar will be world-class too, so I’m torn between the two…ask me tomorrow and it’ll probably change!

What do you think is the single most important thing for those starting out in the industry?

 

Vision.

Definitely a dream vision of the most incredible business and brand they would like to create. It will keep them focused as the business begins to grow and the time to continue planning and developing becomes more and more limited. Competitors and challenges will distract along the way but with a clear vision and end goal you remember why you started and push through in pursuit of that long term dream.

With that in mind, what else is in your vision? What else have you got in the pipeline for stage 2 of world wedding domination?

It’s funny that you should say world domination, actually, because my long held dream and my vision when I began the courses was to take the fabulous masterclasses across the globe. I absolutely love to travel and an adventure that involves meeting and mentoring gorgeous wedding and style conscious friends around the world is planned for 2018. With the first incredible event planned for Sydney we are ridiculously excited and busy behind the scenes planning the schedule for new year and beyond. They know a thing or ten about weddings, the Aussies, and I can’t wait to soak up the wedding feels over there and also spread some of mine!

Who’s this course ideally aimed at?

The course is aimed at style conscious, sassy business owners and interior lovers looking to take it to the next level. Whether that next level is a business launch, to create impact and develop your already successful business, or taking the plunge on a vocational personal investment to realise your life-long dreams, everyone will benefit. Other than that, the only requisites are people who are looking to enjoy a fun and informative week where they will take away new skills, professional images, and a network of supportive like minded friends.

Anita (20)

If you’d like any more details about the Intensive Masterclass, view the event here or get in touch with the lovely Pamella Dunn. We can’t wait to see what magic you make with her!

Thank you to Ellie for taking the time out to interview me, and thank you for this recent comment on your Facebook page.

“One of the best, most door-opening things I’ve ever done was apply to be one of Pamella Dunn Weddings‘s interns. Her tutelage, inspiration, and constant support (and the giggles!) have got me where I am today, and I’m so lucky to have such an incredible lady as a boss, friend, and mentor. Which is why I was SO happy to interview her for the And so to Wed blog, chatting about her uber exciting new venture – the My Wedding Business 5 day Intensive Masterclass for people just like me! Eeeeeeep!”

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My Wedding Business Training

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My Wedding Business Training

At Pamella Dunn Events we like to make dreams come true. Not in a clichéd fairytale way but in a way where we take your desired vision and make it a reality. With a touch of glamour, of course. Although, there is always a happy ever after for our brides, grooms and other clients too.

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Delegate Laura enjoying the photography workshop as Cream Photography work their magic ensuring everyone is comfortable in front of the camera

We tend to talk about dreams coming true a lot in the wedding industry, in reference to the wedding day itself – when everything comes together to produce a fabulous result that kick-starts your long-term future. However, there’s another side to the industry where exactly the same thing happens… Business.

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A Specialist Workshop with Marquee Experts Village Farm Marquees

The My Wedding Business Course is perfect for anyone who has ever dreamed of working with weddings. It’s a day packed full of inspirational advice that helps bring everything you need together for a successful business, coaches you in order that you produce fabulous results for your clients, and kickstarts your long-term future as a budding entrepreneur. Alongside like-minded go-getters you will learn everything it takes to succeed in the glamorous world of ‘I do’s’.

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Personal branding images and head shots are included on the one day course, here are Susanne from Beamsley Blooms business cards and marketing material

The course is an absolute must for anyone who has dreamed of owning a wedding business, those who already run a business but want to branch out into the world of weddings, and anyone who wants to up their wedding-game and aim for a whole new target market. Maybe you’re recently married and fell in love with a certain aspect of your wedding day that you’d now like to pursue as a career. Nothing great ever came from staying in our comfort zone so now’s the time to step out and strive for what you want. Run by the highly-acclaimed, award-winning wedding planner Pamella Dunn, you will leave the course with everything you need to hit the ground running, including a luxury gift bag full of exciting goodies.

With a track-record in running an incredibly successful luxury wedding business and a background in coaching, Pamella knows just what it takes to make your business stand out as a market leader. The course covers everything you need to know from social media to styled photoshoots and you’ll also leave with a professional headshot to put straight on your website. Pamella’s little black book of the hottest wedding industry contacts means she’s extremely well-placed to suggest connections and help you network your way to the top of your game.

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Bridebook UK Award Winning Wedding Planner 2017 Pamella

Former course attendees have gone on to successfully launch their businesses, connect and collaborate with similar businesses to produce applaudable results, and comfortably find their right target market to work with. Now it’s your turn… Whether you’ve got an idea for a business and want to make it happen, or you want to take your existing services to the next level then the My Wedding Business Course is exactly what you need. With the next course taking place in Leeds on August 30th, followed by our London date on Friday September 22nd at the B.Loved Hive there is no time to waste. Book your place on the course today and start making those dreams come true.

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A date for your diary August 30th 2017 My Wedding Business Course

Huge thanks to Charlotte Spain of Redamancy for this fabulous guest blog, I’m looking forward to meeting everyone. Also for those that missed our Instagram post we are excited to have opened up applications for this years internships. If you’d like apply, and we’d love you to, email over your CV and covering letter to pam@pamelladunn.co.uk we love hearing from you.

Best wishes

Pam x