Portofino to Alassio
Throughout my career as a luxury wedding planner, it has always been my goal from the very beginning to travel, travel, and travel some more. And with the International Wedding Retreat 2018 being planned as we speak, my wanderlust has been greater than ever before. So you can imagine how happy I was when the exclusive invitation from Love Me In Liguria landed in my inbox one working day. An invitation, that was sending me, along with nine other international luxury wedding planners, to the Italian coast to experience first-hand the romance and breathtakingly beautiful vistas that couples can witness on their own wedding day. I really didn’t need asking twice!
Fast forward through the exciting stages of packing, planning and pinching myself and I was on my way, ready to meet my travel companions for the next four days. Arriving in Genoa, the first destination on our agenda for the week, the port provided the picture-perfect location to meet everyone for the first time over a welcome lunch at our boutique hotel.
Sitting and soaking up the rays under an ocean of blue skies we were given a very warm welcome by the organisers of this incredible adventure: Francesca and Valentina of Love Me in Italy and the Lunargento Publishing House and wedding and event planner Simona Chiavaccini. Safe to say we were in very good company! And glancing around the table I could tell it was going to be a week full of swapping stories, discussing all-things-weddings and genuinely spending time in some very good company.
And with that, let me introduce you to my new friends: Simona the PR and Marketing Manager from Zankyou – an online magazine reigning large in 23 countries and the largest wedding portal worldwide. Elisabetta of Intimately Inspired Events, Rui of Rui Mota Pinto Tailor & Planner, Froonck from Froonck of Der Wedding Planner, Olivia of Love Circus, Millie from Matthew Oliver Weddings, Daria of Caramel Events Wedding, Mirjam Wedding Guru, Marco from Ihr Hochzeitsplaner und Trauredner, and Mihai of High Emotion Weddings,
The welcome lunch swiftly gave way into a four day blur of guided tours, meeting expert wedding suppliers, dining on Michelin-starred meals and raising champagne to toast the trip. I guess it is just the way things go when 10 international wedding planners meet 55 Ligurian Vendors in the country of love.
We were welcomed into castles and villas, palaces and restaurants and truly educated on the hospitality of this Italian paradise. Love Me In Italy excelled themselves in bringing together the area’s industry finest to firmly place Liguria on the map as a land of weddings and love. Not too much of a stretch for a region that is known and loved all over the world. And what’s not to love? Marinas, blue skies, sunshine and wine – it’s all right here.
However, even with its reputation preceding itself it was a wonderful opportunity to experience the beauty, scenery, culture and history of this enchanting region up close. Mountain view after mountain view, each one a worthy postcard picture, signed sealed and delivered with the promise of the most breathtakingly beautiful wedding one could ever hope for. Along with the fine dining, perfect wine selection, and impeccable customer service that we knew our clients would certainly be treated too as well, this trip was one we will never forget.
When we weren’t indulging in canapes and aperitifs, we were winding our way through the streets of Portofino and Alassio where we could marvel at the villas and private gardens which hinted at the affluent lifestyle of Liguria’s locals.
Our journey took us onto Santa Margherita Ligure and Zoagli – all offering something totally different from the last, boasting their own appeal and sentiments, but all jostling for that special place in our memories that we would fondly recall once back in the UK.
I cannot thank Love Me In Liguria enough for their incredible welcome, hospitality and enlightening trip through the Ligurian region of Italy. I can firmly conclude that anyone lucky enough to be loved in Liguria should certainly take the chance. I am already itching to share the details with our international clients who are searching for their dream wedding location. Liguria truly is the land of the loved.
Until our next adventure …
Much love Pamella x